date:Nov 19, 2012
as McRibs, are huge, says Paul. McDonald's should have a new one every month to keep folks returning.
-- Sell sausage. Put a $1 bratwurst -- not a hot dog -- on the menu, and it will attract value-conscious consumers, says Hume.
-- Out-customize everyone. Consumers want to make all the calls these days, so McDonald's could take the lead by embracing customization in every way -- and touting it even louder than Burger King, says brand consultant Peter Madden.
-- Stop price creep. Food got too