Experts offer McDonald's improvement advice
date:Nov 19, 2012
Does Ronald McDonald have ketchup on his sleeve -- or is that blood?

It's probably ketchup. But in an uncertain global environment, that could quickly change for the suddenly struggling fast-food giant.

McDonald's CEO Don Thompson on Thursday announced the chain plans to replace its chief of U.S. operations, Jan Fields, with Jeff Stratton, who has been its global chief restaurant officer. Last week ago, McDonald's announced its first monthly sales decline in nearly a decade.

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