date:Nov 16, 2012
is matched by its commitment to continue to grow the Tazo business giving Starbucks a two-tiered market position for tea. Starbucks plan is to define a new elevated platform of tea experience and education, and for both the Teavana and Tazo brands to grow and complement one another while at the same time elevating the entire category through a combination of expertise and assets.
The acquisition of Teavana supports our growth strategy to innovate with new products, enter new categories, and ex