Starbucks Announces Agreement to Acquire Teavana to Globally Transform Tea Industry
date:Nov 16, 2012
arting three decades ago, said Howard Schultz, Starbucks chairman, president and ceo. Teavanas world-class tea authority, coupled with the romance and theater of the retail experience that is the heart and soul of Starbucks heritage, will create a differentiated customer experience and business opportunity that delivers immediate value to shareholders. This complements our existing Tazo brand and gives us the unique opportunity to create a two-tiered market position.

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