date:Nov 16, 2012
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Jago also argued that food firms should find it relatively easy to tap into the market because seniors repeatedly highlighted the same three benefits they wanted from food weight loss, healthier hearts and reduced cholesterol.
Proactive approach to health
They have a proactive approach to health and know what they want, but they are not getting it, he added.
He went on to tell the seminar that product launches must not patronise the consumer but advised that packaging should be easy to us