date:Nov 16, 2012
e are far more opportunities with seniors.
However, he said it was important to understand the market and not fall into the trap of thinking that older people were old.
The baby boomers have become seniors and they have changing requirements. They are more active, indulgent and tech savvy and this provides great opportunities, he said.
One such opportunity is harnessing their spending power, with research showing 50 to 64 year olds in the UK spend 50% more on food and drink than the under 30s