date:Nov 16, 2012
in Europe compared with 1524 year olds.
However, just 0.1% of new product launches were targeted specifically at seniors only, he said. Most of those were in Asia where ready meals in small portions and with smooth textures were incredibly popular.
We can't emphasise enough how important this market is and how under targeted it remains, he said.
More opportunities with seniors
When we speak to food and drink companies, we find that the majority of marketers focus on 1534 year olds, but ther