date:Nov 16, 2012
Food firms are failing to exploit the lucrative seniors market and are instead focusing on new products launches for the cash-strapped under 35s.
David Jago, director of innovation and insight at research firm Mintel, said seniors were rapidly emerging as the most significant demographicfor the industry, but their product and packaging needs were not being met by new launches.
Speaking at a seminar at Health Ingredients Europe (HiE) in Frankfurt, he said there were twice as many 5574 year olds