date:Nov 16, 2012
he decision, and that recent sales figures werenot among them.
When you look at the size and scope of McDonald's, there arenumerous factors go into a decision like this, Barker said.It's difficult to isolate factors. Fields, 57, who was namedpresident of McDonald's USA in 2010, was behind major menuinnovations, such as fruit-flavored chillers and gourmetcoffees that are said to have helped sales.
Still, after years of outperforming its rivals, McDonald's hasstruggled recently amid intensifying