date:May 25, 2012
denied any intent to mislead. A spokesman for Tesco said:We change millions of price labels each week and we do sometimes make mistakes for which we apologise.
Richard Dodd, communications director of the British Retail Consortium, said it was not in retailers interests to damage their brand by inflating the value of offers.
Where claims are made they must be accurate, but things sometimes go wrong, whether its time lags between pricing multibuys and single items or retailers responding very