date:May 25, 2012
ed.
The study, published in the June issue ofWhich?, Magazine, tracked 700,000 tickets from January 2011 to February 2012, when supermarkets came under severe pressure as shoppers tightened their wallets and manufacturers began resisting rollbacks.
But if the wide-boy tactics were evidence of desperate measures to fight the slump, they failed. Even Tescos 500M Big Price Drop campaign last year could not prevent a 1% drop in UK profits.
No excuse for duping customers
Richard Lloyd, executive