date:Nov 15, 2012
ain share.1 In 2011, 2.4 billion cans of energy drinks were sold in the U.S. thats 4,500 cans sold per minute. The energy drink category is projected by Mintel to grow 86 percent over the next five years to an $11.9 billion category in the United States. Red Bull continues to lead the category globally and is a primary investor in its growth.
7-Eleven will price the Red Bull Editions in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.