Pure Holdings to add new spirit POMACAI to portfolio
date:Nov 15, 2012
ubble pattern bottle with polished metal screw-top cap.

Hopson said the right packaging is absolutely critical for high-end spirits brands.

When consumers look at an array of choices on the back bar or grocery shelf, your packaging needs to stand out and reflect the overall quality of the liquid and encompass the image of the brand. The bubble pattern of the POMACAI bottle, the color of the liquid, and the flavor distinguishes it from other flavored vodkas, he added.

POMACAI will initially be
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