Pernod Ricard 'expects' to retain consumer confidence despite fake Jacob's Creek seizures
date:May 25, 2012
tores rather than large retailers such as Tesco, a Norfolk County Council spokesman told BeverageDaily.com.


Zero traceability


Collinson warned that the fake drinks offered zero traceability, and as such disregarding the damage to big brands manufacturers of fakes did not have to worry about reputational damage.


According to Norfolk County Council, there was a worrying trend towards copies of mainstream brands including Jacobs Creek (the genuine product is pictured) Smirnoff and Glens vod

05/01 10:48