date:Nov 14, 2012
esent more than half of all consumers.
Antoine Dauby, Marketing Director at Avignon-based Naturex, said: The global energy drink market was worth a massive 26.5 billion a year in 2011, according to research by Zenith International . But there are still large numbers of people who are not currently engaging with the energy drinks market because they feel they cant identify with existing brands, and dont like the chemical-sounding ingredients found in many energy drinks.
He continued: Our new L