date:Nov 14, 2012
Lift, which is being unveiled at Health Ingredients Europe 2012, is a natural and refreshing fruit-flavoured carbonated drink formulated with ginger and ginseng extracts two botanical ingredients associated with energy boosting properties.
Coloured with paprika extract, and packaged in a chic 250ml can, Lift has been designed to resonate with women and consumers aged over 35. These demographic groups have traditionally been overlooked by the energy drinks sector even though together they repr