DPSG To Pull 7UP Antioxidant Line Off the Market
date:Nov 14, 2012
paign to mislead consumers about the nutritional qualities, health qualities, and ingredients of the line, which feature various images of berries on its labels, but do not contain any fruit or juice. The antioxidant benefits in the soda come from added vitamin E, and the drinks are labeled as not containing any juice.

Specifically, [DPSG] conveyed the message that the products were healthful, natural, and antioxidant-rich beverages that derived their antioxidant content from real cherries or r
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