date:Nov 13, 2012
Kensington Pride Marketing Taskforce formed in September 2012, working as a unified group, to promote the mango variety Kensington Pride.
The taskforce is made up of growers, wholesalers and vertically integrated businesses which currently includes Perfection Fresh Australia; NA Group; We Pack; Seven Fields and Manbulloo.
The taskforce long term objective is to raise consumer awareness of the superior flavour of the Kensington Pride mango via marketing and to drive sales for retailers, wholes