date:Nov 12, 2012
les momentum and drive sustained, profitable growth.
In October, U.S. comparable sales decreased 2.2%. Modest consumer demand and heightened competitive activity offset the impact of local Dollar Menu advertising, the Monopoly promotion, and the recent launch of the Cheddar Bacon Onion premium sandwiches. Moving forward, the U.S. remains focused on enhancing its value leadership position by balancing strong everyday value messaging with affordable premium menu options.
In Europe, comparable