date:Nov 12, 2012
The Fresh Produce industry has spent millions of Euros getting children to eat healthier, but youngsters still tend to go for chocolate bars and hamburgers.
Tomato grower Joep Raemakers came up with something that could possibly turn the tide. Inspired by a Spanish piggybank and the box of a Happy Meal he created a series of superheroes children would die for: the Bikkels (The go-getters). For the project he worked together with packaging company Vadrupak.
The idea is simple, says Joep, get