date:Nov 12, 2012
ft beers represent just 6 percent of the U.S. beer market, and they face tough competition, said Benj Steinman, editor of newsletter Beer Marketer's Insights of Suffern, N.Y.
More than 2,000 craft beers now are sold in America, with at least 1,300 more in planning stages. Hatuey remains just a speck in a U.S. craft-beer market that's reached 170 million cases a year, said Steinman.
Still, for Bacardi, the brand carries special weight. In Cuba, before the 1959 revolution, Hatuey's sales of mill