date:Nov 12, 2012
Comscore estimates that Cyber Monday 2011 brought in a record $1.25 billion in sales for US web retailers. Last years shopping festival, which had the auspicious date of 11/11/11, brought in $833 million (RMB 5.2 billion) in sales for Alibaba.
November 11th was originally celebrated as Singles Day, but Tmall rebranded it as the 11.11 Shopping Festival in 2009, asking retailers to offer discounts of more than 50 percent. Alibaba says the sale is timed to land in between the huge discounts that c