date:Nov 12, 2012
d to be natural. In general, said the company, it is apparent that consumers familiarity with processes and end products from their own households plays an important role in terms of naturalness. This is reflected in perceptions of the drying process: 70% of respondents perceive the drying of pasta as natural. However, using the same process to turn cream or milk into powder is thought to be unnatural.
74% of respondents are convinced that natural or naturally produced foodstuffs are healthier.