Consumers And 'Natural' Report From Kampffmeyer
date:Nov 12, 2012
ing to the survey, but also apply to the catering market: more than 80% look for natural products in bakeries, restaurants and canteens.

The study found that 72% of consumers accept higher prices for naturally produced foodstuffs without additives. This is especially true for childrens products: 17%would pay a third more for baby food. Overall, every third consumer would be willing to pay 10% more for widely consumed products, such as baked goods, pasta sauces and convenience meals.

Kampffmeye
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