date:Nov 12, 2012
is a decisive buying incentive and that most consumers are willing to pay more for products with a clean label. Almost three-quarters of respondents perceive a close connection between natural and healthy.
The study also shows that both ingredients and manufacturing processes are perceived as natural if they are familiar to consumers as part of their everyday lives.
77% of respondents wanted foods that are free from chemical additives. These expectations are not just limited to retail, accord