date:Nov 09, 2012
rolick said in a conference call with analysts that Wendy's can keep improving the image of its food without paying that much more for ingredients. For example, Wendy's is considering different bread options such as wheat or focaccia buns for its burgers and sandwiches. Even though these wouldn't cost Wendy's much more, Brolick has said customers equate them with better quality and are willing to pay more for them.
He noted Thursday that it was the perceived quality that customers care about n