date:Nov 09, 2012
excellence! marketing campaign also missed the mark with consumers.
That was a misfire, Hardison acknowledges.
Over the last two years, El Pollo Loco has closed 18 restaurants. Most were outside California. None were in Orange County. Last year, the chain reported a $38.6 million net loss for the 12 months ended March 30, 2011 the last financial disclosure made by the company while it held public debt.
Today, Hardison said, the privately-run chain doesn't reveal its sales. However, after res