NFRA Enhances Efforts To Promote Frozen, Refrigerated Foods
date:Nov 09, 2012
three decades through signature programming like March Frozen Food Month and June Dairy Month, but the changing landscape poses new challenges.

Consumers have become more food aware and choiceful about what they put in their grocery carts, said NFRA President and CEO Skip Shaw. Its important that NFRA and our industry communicate in a way that is more relevant to how people shop and eat.

NFRA represents more than 400 food manufacturers, retailers, sales agents and distributors with the common
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