date:Nov 09, 2012
The NHL lockout is causing a major headache for brewer Molson Coors Brewing Co. amid the games Canadian popularity.
Without games on the nations TV screens, beer sales are getting dented up north. Hockey generates a lot of beer-drinking in Canadaat bars, in homes or at the rink. Its also an important way Molson brands Coors Light and Canadian in that market. CEO Peter Swinburn told Dow Jones that theres no way the company can replicate the marketing reach the NHL offers, even if it diverted al