Aloe Showing Some Sparkle as Novamex Launches Alova in The Fresh Market
date:Nov 09, 2012
ing us to reach new consumers via new retail channels, said Ramon Carrasco, the chief operating officer for Novamex. Alova targets consumers who want unique, natural and organic based products.

Alova contains 15 percent organic aloe juice sourced from plants grown on a company-owned farm in Campeche, Mexico, and is sweetened with sugar. The drink has no preservatives or artificial flavors, and is packaged in a proprietary 330 mL glass bottle. Alova will have a suggested retail price of $1.99, a
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