date:Nov 09, 2012
ventually turn out to be 17 varieties of the line, a standardized bottle was important.
The bottle itself was a challenge, said McLean Design founder Ian McLean, who was brought on by Shadow to help create the line. We wanted something that was contemporary and refined just as carbonated beverages have migrated to sleeker shapes, we wanted something that was grippable consistent with active sporting conventions of the brand. Something that was sleek and precise and engineered, one that would