date:Nov 09, 2012
ing and design level to make the product work.
According to Jones, a lot of the initial design process came through looking at the category parameters, trying to crack the code so that they could apply it to the new line.
We went through the design levels and looked at brands in the category high to low, Jones said. One key idea was the incorporation of the colors black and white as part of the design scheme, with black indicating Performance Level.
As for the bottle itself, with what would e