date:Nov 09, 2012
s sense, McLean said. To the consumer, it makes sense. And from conception they were visualized as end-caps, as an aisle, because a design is only as good as its ability to do something beneficial at shelf. Clearly we work from a sense of what should it look like how we came up with the label and the system and then we also started building displays and visualizing how this would look to the consumer. They needed to feel like one big team, but with very identifiable parts of the team.
With th