date:Nov 09, 2012
While pricing remains muted, the carbonated soft drink category continued to slide with sales declining by 2.4 percent in a year-over-year comparison for the four weeks ending on October 27, according to Nielsen Scantrack Enhanced FDMx data released in a new report from Morgan Stanley.
Yet while CSDs remain on a downward slope, beverages companies were buoyed by sales of bottled water (up 7.4 percent), ready to drink tea (+ 5.9), and isotonics (+ 5.7). However, the hottest category in beverage