date:Nov 09, 2012
line grabber if you had months to preparewhich BPI and its allies did.
BPIs customers and key media members needed to be inoculated to the impact of pink slime long before this became news. That groundwork was never laid.
And how would you do that? By focusing on why LFTB was developed and why it was accepted. That message would have touched on notions of sustainability, ie, utilizing a nutritional ingredient rather than just throwing it away, coupled with the dietary importance of marketing a