date:Nov 09, 2012
ave been unleashed within hours to counter the falsehoods and negativity being disseminated.
Its an axiom in public relations that the real challenge in messaging comes not during a crisis but before.
By the time the buildings on fire, its a little late to start figuring out where the fire extinguishers are located.
Legal experts have stated that BPI faces an uphill battle because the company must prove that ABC News management and news anchors knew the stories were false.
Thats not an uphil