date:Nov 09, 2012
; andcompetition from fresh foods (including prepared fresh foods),shelf-stable foods, and restaurants.
Consumers growing preference for fresh foods is the corechallenge. According to an August 2012 national online survey byPackaged Facts, a preference for fresh foods is the top reason(57%) shoppers cite for not buying frozen foods in the last threemonths, followed by a preference for home-cooked foods (35%). Incontrast, fewer than one in five shoppers said that they have notbought frozen food