date:Nov 08, 2012
ent of of its global profit, the company has struggled against a declining beer market amid the government crackdown. Consumption fell 2.4 percent from 2007 to 2011, according to International Wine Spirit Research.
Part of the ability to compete in markets like Russia is to understand that reality, Beam Chief Executive Officer Matt Shattock said. We have to play by the rules established in each market and sometimes in environments like this, those rules move.
For Russians, American spirits ar