date:Nov 08, 2012
Glenlivet single-malt Scotch whisky and Jameson Irish Whiskey.
After years of work to expand distribution nationally through hubs in 28 cities, Beam has turned its attention to brand building, Mateo said.
In one campaign, crews of attractive young women are sent into Russian bars like the Real McCoy to look for Jack Daniel's drinkers. They are offered a free blind taste test including Jim Beam and asked to pick a favorite. Beam hosts golf events with cigar makers and tastings at yacht clubs to