date:Nov 08, 2012
Morrisons, a UK-based chain of supermarkets, has come up with a new website morrisonscellar.com to help consumers find wines and increase its wine sales by 100m.
When compared to its physical store, the online transactional store can stock as many as 1,000 wines for users to purchase and also features a Taste Test technology developed by Bibendum to find out customers choice of wine.
The Taste Test technology throws a series of questions at users related to their likings and disliking about di