Treasury Wine Estates unveils Be. wines in Australia
date:Nov 08, 2012
sperson was quoted by the website as saying that the company witnessed the success of Be. wines in the US, which forced them to launch the wines in Australia.

To launch the Be. collection into Australia, Be. has teamed up with six leading Australian fashion bloggers to design their ultimate Be. launch party based off the three themes - Be. Fresh (Sauvignon Blanc), Be. Breezy (Ros) and Be. Luscious (Moscato), the spokesperson said.

The Be. range of wines are now available in-store independent l
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