date:Nov 08, 2012
Treasury Wine Estates, an Australia-based producer of wines, has unveiled a range of wines - Be. - targeting young women in Australia.
Launched for the first time in the US in February 2012, the Be. range of wines include Sauvignon Blanc (Be Fresh), a Moscato (Be Luscious) and Rose (Be Breezy).
To support the launch of the wines, the company has teamed up with Australian fashion bloggers to market the brand online through facebook and Pinterest, reported The Shout.
Treasury Wine Estates spoke