date:Nov 08, 2012
id (74% in 2012); these are increases since 2004 of 20%, 24%, and 26%, respectively. A higher intake of oily fish and a diet low in salt/sugar are factors which have also increased in importance since the previous research in 2004.
At the other end of the scale, there is also a change in what is perceived as unhealthy. Of course, fat is still perceived as the main contributor to an unhealthy diet (for both years reviewed around two-thirds of consumers believe too much fat in the diet is unhealt