U.K. consumers more aware of health, well-being
date:Nov 08, 2012
Health, and Obesity in the UK: State of the Nation 2012, reveals that more than 80% of consumers in 2012 claimed to follow a healthy diet (an increase of 10% since 2004).

Furthermore, compared to research conducted in 2004, there is a broader level of understanding towards what constitutes a healthy diet, which now includes a greater emphasis upon factors such as eating fresh fruit and vegetables (95% see this as important in 2012), having a balanced diet (87% in 2012), and drinking enough flu
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