date:Nov 07, 2012
rell, Weetabix CEO, welcomed the deal.
We are delighted about our partnership with Bright Food, he said. We are confident that, with Bright Food's support, we will be able to significantly strengthen our market position and expand our business internationally.
The Weetabix brand is based in Northamptonshire, UK, and has been manufactured and sold in Britain since 1932.
Lyndon Lea, a partner in Lion Capital, said Weetabix has performed well under Lion's ownership and has the potential to do ev