date:Nov 07, 2012
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China's cereal market has been growing in recent times as more and more people in the country gain an appetite for healthy packaged and convenient foods.
According to the research company Euromonitor International Ltd, the value of sales in China's breakfast cereal market reached $191 million in 2011 after it had been increasing by double-digit percentages for several years. This year, it is expected to increase by 12.5 percent.
Speaking of the acquisition, Wang said: Weetabix is a famous i