date:Nov 07, 2012
rivate equity group Lion Capital Management Group.
Besides Weetabix breakfast cereal, the 80-year-old company also owns the cereal brands Ready Brek and Alpen.
Weetabix has a high quality portfolio of brands, the best production standards in its class and an excellent track record of innovation, Wang said.
The biggest difficulty is finding a way to change the Chinese people's breakfast habits.
Chinese consumers prefer eating hot and traditional meals in the morning. Many are also in the habi