date:Nov 07, 2012
China's Bright Food Group Co Ltd is pledging to sell and promote the breakfast cereal Weetabix in China and the rest of Asia using its existing distribution channels and experience.
The Weetabix brand will have access to all of Bright Food's distribution channels, including our more than 100,000 retail outlets, which will allow it to be brought to Chinese households more quickly, said Wang Zongnan, chairman of Bright Food, on Monday in London.
His words came after Bright Food completed its pur