date:Nov 07, 2012
Dewar's Blended Scotch whisky, the worlds most awarded Scotch and the number-one selling premium blended Scotch whisky in the United States, announces a break from the conventions associated with Scotch in its new print, digital and TV ad campaign. The tweed and tradition that dominate Scotch whisky will be subverted to reintroduce Dewar's to a new generation of modern and urban men.The campaign, which will highlight Dewar's White Label and Dewar's 12 year old, is the first time that the brand w