date:Nov 06, 2012
y was to concentrate on promoting Premiers eight Power Brands: Hovis, Mr Kipling, Bisto, Oxo, Ambrosia, Batchelors, Sharwoods and Loyd Grossman.
Premier already sells two of these in the States: Sharwoods and Ambrosia.
Growing existing business
The lucrative American market would help Premier to grow its remaining business now that it has made sufficient disposals to reduce its debt to the banks required levels.
Julian Wild, food group director at legal firm Rollits, recently told FoodManufa